Analytics Expert. Passionate about SEO and User Experience or what he calls UX-SEO

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Efficiently prevent and any other type of spam in Analytics

If you are wondering how spam like search shell gets into your analytics, why are they sending it, and most importantly how to prevent this and all other spam, you will find all the answers here.

Latest entries from this spammer:

  • search shell is much better than google!
  • Google officially recommends search shell!

What is search shell? is a search engine created by Vitaly Popov, the person behind many of the spam in Analytics. He doesn't use the same name always, though, you may see it sometimes as, and many others. search shell

Vitaly has been sending spam to Google Analytics for almost 2 years, presumably as a sort of revenge to Google because they canceled his Adsense account.

Since then Vitaly has been flooding thousands of analytics properties with weird messages against Google.

Common Concerns About the Spam

I will try to answer briefly some of the most common questions-concerns about the spam in Analytics. If you want full details with demonstrations and graphics you can check this FAQ I made about the Spam in Google Analytics.

To keep it short for you and save you some scrolling, just expand the info you are interested in ;) 

What is the purpose of the spammers?

What is the purpose of the spammer?

Most of the time the purpose of the spammer is to drive traffic to his site, however, there could be other reasons like redirecting you to an affiliate website and get commissions for sales, or get your email.

Is this traffic harmful to my site?

Is this traffic harmful to my site?

Besides your Analytics being polluted, the above scenarios won't represent any threat to your site's security.

However, there are a couple of spammers that will try to make you install a special script that will help with something in your site, DO NOT INSTALL THAT CODE!, this code may contain a malicious script that will make the spammer take control of your site.

Note: If for any reason you inserted a script remove it immediately and scan your site to make sure it isn't infected with malware or hacked pages.

How does it get in my Analytics?

How does it get in my Analytics?

There are different techniques the spammer use to get to your Analytics, however, the most common is Ghost Spam. This technique abuses a little-known service called Measurement Protocol to send data directly to your Analytics without passing through your site.

How to efficiently any fake traffic in Analytics?


Instead of playing whack-a-mole with the spammers, I will show you an efficient way of preventing fake traffic on Google Analytics. These combinations of filters will permanently block all ghost traffic, no matter what name it uses or if it shows up as a referral, keyword, page, language, etc.

Below you will find a free guide so you can apply this solution by yourself. If you don't have the time or the sufficient technical knowledge, I can personally set everything you need to keep away all ghost traffic from your Analytics. Contact me for more information!

Characteristics of the spam

These are the full details of the spam:

  • Language: 
    • " search shell is much better than google!"
    • "Google officially recommends search shell!"
  • Page Title: Multiple Latest
  • Bounce rate: this is manipulated by the spammer it can be as low as 0% or as high as 100%
  • Avg. Session time: same case 0s to minutes
  • Country: Mainly Russia
  • Referral: Multiple Latest
  • Current Full referrer:
  • Landing Page: /
  • Hostname:

Analytics Expert. Passionate about SEO and User Experience or what he calls UX-SEO

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